To us, it’s simple – shoes should be designed using the bare minimum. They should fit the foot’s anatomy, while allowing your feet to move like you’re wearing nothing at all.
In 2008, Lems’ creator, Andrew Rademacher, reached his end point searching for shoes that fit the natural shape of the foot. Starting out by dissecting his favorite running shoes and cutting out the extra, unnecessary material, Andrew decided to learn the art and science of shoemaking in his own way. He studied shoe fitting, last construction, and pattern making so that he would be able to design his shoes to fit like no other on the market.
Andrew began to realize that the big shoe brands had it all wrong. Shoes should be built around the natural shape of the human foot, and not the other way around. This meant that a shoe should be widest at the forefoot and toes, while allowing for full flexibility and unrestricted movement.
After three years of research, countless hours of design and dozens of prototypes, Andrew’s unwavering focus finally paid off. In September 2011, Lems released its first product – the Primal. Though the company has come a long way since that original design, Andrew continues to study his art while staying true to his mission of making naturally fitting footwear that allows your feet the freedom to be just as nature intended.
"If you can't find it on the market and no one's doing it, then you have to do it yourself." - Andrew Rademacher
So we are now 10 years into the manufacturing world and here is a video showing some of the complexities we get faced with in shoe design. We are on the quest for footwear perfection and it is very consuming!!